How I got here

Annabell´s connection to the world of yachts began before she can even remember. In 1970, her grandparents founded the family business; in 1989, her father took over its leadership — and before she had even completed her first year of life, Annabell was already on board an Elegance Yacht.
 

Throughout her childhood, she and her brother were regular fixtures at trade shows, and the family's summers were mostly spent on or by the sea. She attended an international school and spent two years at an English boarding school — experiences that broadened her perspective early on.
 

Before joining the family business, Annabell first wanted to find her own way. She completed a dual degree program with a major German fashion group, where — not least because of the six-day work week — she developed the strong work ethic that continues to define her today. Her partner had already joined the family business before her; after completing her studies, Annabell followed, taking on the build-out and leadership of the marketing and events department while simultaneously building the charter division from the ground up.
 

For Annabell, her work means far more than organization and representation. In marketing, it's the company's story that matters most to her — and how to carry it authentically to the outside world. In charter, it's the personal care of clients, from the very first inquiry to their return from a trip on board, that she values most.